Carer Gateway campaign

Campaign materials

The Carer Gateway national advertising campaign aims to increase awareness of Carer Gateway services and supports, and encourage unpaid carers to access support through the phone line and website. Carer Gateway is a free support program for Australia’s 2.65 million unpaid carers, many of whom do not know that dedicated support is available to help them in their caring role.

The Carer Gateway campaign materials on this page are available to share with friends, family and your stakeholder networks.


Video duration 0:57

Do you take care of and support someone close to you?
1 in 9 people in Australia are unpaid carers.
But many people don’t see themselves as carers.
They’re just supporting someone close to them.
Every caring situation is different.
A carer can be of any age and caring for anyone.
They look after someone with disability, a medical condition, a mental health condition or who is frail due to age and help them in many different ways.
They may help them for a few hours a week or 24 hours a day.
If this sounds familiar, you may be an unpaid carer.
Carer Gateway was designed by carers for carers.
We provide a range of free support and local services to give carers the help they need.
Carer Gateway is here to support you.

Video duration 1:04

Looking after someone can be tough. It’s OK to ask for support.
Carers often find that they worry about the future, don’t have enough time for themselves or their social life or have a hard time coping with their responsibilities.
But many carers don’t ask for help or wait until there’s an emergency.
It’s never too early or too late to get help and make changes that will support your health and wellbeing.
We can help you get the support you need.
Carer Gateway was designed by carers for carers.
We put the care and wellbeing of carers first.
Carer Gateway has free support packages and we can help you understand what support is available and right for you.
We can also help you connect with other carers.
You can share your experiences and see that there are other people going through the same thing.
Let us help.
Call Carer Gateway on 1800 422 737 or go to


Social media tiles

It's never too early or too late to get the right support. You can always make changes that will improve your health and wellbeing.

Almost two-thirds of carers spend up to 3 hours a day providing care and support.

Do you support someone close to you?

Carers do best when they have help and support.

Looking after someone else can be tough. It's OK to ask for support.

It's important to have support when you're caring for someone.

To read about other carers’ experiences and how Carer Gateway has helped them, go to the Real life stories page.

Easy Read

Easy Read Factsheets

Tailored information

Get involved

Want to help us promote Carer Gateway? View our:

Media hub

Background and FAQs

For more background information view the media backgrounder.

Media enquiries can be emailed to Please include your name, media outlet, phone number and the deadline for your story.

Journalists can also call the media hotline (02) 6146 8080.

Media releases

You can read announcements about the campaign on Minister Rishworth's media release page.

View our research summary

The campaign’s approach was informed by extensive market research undertaken across Australia. You can view the research summary here.