Carer Gateway campaign

Campaign materials

The Carer Gateway national advertising campaign aims to increase awareness of Carer Gateway services and supports, and encourage unpaid carers to access support through the phone line and website. Carer Gateway is a free support program for Australia’s 2.65 million unpaid carers, many of whom do not know that dedicated support is available to help them in their caring role.

The Carer Gateway campaign materials on this page are available to share with friends, family and your stakeholder networks.

Television commercials

Television commercial – 30 seconds

Video duration 0:30

There's almost nothing you won't do
Caring for a loved one
Like all the lifting, shifting, showering
And sponging
The back rubbing and tear dabbing
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra

Video duration 0:30

There's almost nothing you won't do
Caring for a loved one
Like all the lifting, shifting, showering
And sponging
The back rubbing and tear dabbing
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra

Video duration 0:30
There's almost nothing you won't do
Caring for a loved one
You'll learn paraparesis, and other difficult words
You'll celebrate every victory
And keep the most unsociable hours
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra
Video duration 0:30
There's almost nothing you won't do
Caring for a loved one
You'll learn paraparesis, and other difficult words
You'll celebrate every victory
And keep the most unsociable hours
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra

Television commercial - 15 seconds

Video duration 0:15

There's almost nothing you won't do
Caring for a loved one
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra

Video duration 0:15

There's almost nothing you won't do
Caring for a loved one
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra

Video duration 0:15
If you look after a loved one
Who's looking after you
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra
Video duration 0:15
If you look after a loved one
Who's looking after you
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra

Testimonials (6)

Video duration 0:15

If you look after a loved one
Looking after yourself can be an afterthought
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too

Video duration 0:15

You learn a lot caring for family
Like learning there’s help available
If you need it
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too

Video duration 0:15

Caring for a loved one can be tough
Getting the support you need shouldn’t be
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too

Video duration 0:15

If you’re caring for a loved one
You probably don’t even think of yourself as a carer
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too

Video duration 0:15

If you’re caring for a loved one
Who’s supporting you
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too

Video duration 0:15

Sometimes, you’re so busy helping a loved one
You don’t think to ask for help yourself
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too

Factsheets

Social media tiles

It's never too early or too late to get the right support. You can always make changes that will improve your health and wellbeing.

Almost two-thirds of carers spend up to 3 hours a day providing care and support.

"I'm pretty good at giving help. Just not great at asking for it." Aakriti, unpaid carer.

"When I'm looking after my daughter, it's easy to forget to look after myself." Tracey, unpaid carer.

"I look after Luke all day, but I didn't really think of myself as a carer." Elise, unpaid carer.

"When I'm caring for my wife, a little help goes a long way." Chris, unpaid carer.

"Caring for my cuz can be trying, but there is help out there." Luke, unpaid carer.

"Caring for my stepson can be tough. Getting the support I need isn't." Gary, unpaid carer.

To read about other carers’ experiences and how Carer Gateway has helped them, go to the Real life stories page.

Easy Read

Easy Read Factsheets

Tailored information

Get involved

Want to help us promote Carer Gateway? View our:

Media hub

Background and FAQs

For more background information view the media backgrounder.

Media enquiries can be emailed to media@dss.gov.au. Please include your name, media outlet, phone number and the deadline for your story.

Journalists can also call the media hotline (02) 6146 8080.

Media releases

You can read announcements about the campaign on Minister Rishworth's media release page.

View our research summary

The campaign’s approach was informed by extensive market research undertaken across Australia. You can view the research summary here.