Carer Gateway campaign
Campaign materials
The Carer Gateway national advertising campaign aims to increase awareness of Carer Gateway services and supports, and encourage unpaid carers to access support through the phone line and website. Carer Gateway is a free support program for Australia’s 2.65 million unpaid carers, many of whom do not know that dedicated support is available to help them in their caring role.
The Carer Gateway campaign materials on this page are available to share with friends, family and your stakeholder networks.
- Television commercials
- Factsheets
- Social media tiles
- Easy Read
- Tailored information
- Get involved
- Media hub
Television commercials
Television commercial – 30 seconds
There's almost nothing you won't do
Caring for a loved one
Like all the lifting, shifting, showering
And sponging
The back rubbing and tear dabbing
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra
There's almost nothing you won't do
Caring for a loved one
Like all the lifting, shifting, showering
And sponging
The back rubbing and tear dabbing
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra
Caring for a loved one
You'll learn paraparesis, and other difficult words
You'll celebrate every victory
And keep the most unsociable hours
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra
Caring for a loved one
You'll learn paraparesis, and other difficult words
You'll celebrate every victory
And keep the most unsociable hours
So it's funny the one thing you probably won't do
Is ask for help
If you look after a loved one
Carer Gateway is a free support service
Especially for you
Authorised by the Australian Government, Canberra
Television commercial - 15 seconds
There's almost nothing you won't do
Caring for a loved one
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra
There's almost nothing you won't do
Caring for a loved one
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra
Who's looking after you
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra
Who's looking after you
Carer Gateway is a free support service
Especially for you
So if you could use some help
Call or visit the web site today
Authorised by the Australian Government, Canberra
Testimonials (6)
If you look after a loved one
Looking after yourself can be an afterthought
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too
You learn a lot caring for family
Like learning there’s help available
If you need it
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too
Caring for a loved one can be tough
Getting the support you need shouldn’t be
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too
If you’re caring for a loved one
You probably don’t even think of yourself as a carer
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too
If you’re caring for a loved one
Who’s supporting you
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too
Sometimes, you’re so busy helping a loved one
You don’t think to ask for help yourself
Carer Gateway is a free support service
Especially for people like us
They help me and they can help you too
Factsheets
- Are you a carer?
- Do you know a carer who might need support?
- Support for Carers
- Asking for help when you are a carer
Social media tiles
To read about other carers’ experiences and how Carer Gateway has helped them, go to the Real life stories page.
Easy Read
Easy Read Factsheets
- Who is an unpaid carer?
- Why is it important to support unpaid carers?
- It’s ok to ask for support
- Services for unpaid carers
Tailored information
Get involved
Want to help us promote Carer Gateway? View our:
- Stakeholder kit for mainstream audiences
- Stakeholder kit for First Nations audiences
- Stakeholder kit for culturally and linguistically diverse audiences
Media hub
Background and FAQs
For more background information view the media backgrounder.
Media enquiries can be emailed to media@dss.gov.au. Please include your name, media outlet, phone number and the deadline for your story.
Journalists can also call the media hotline (02) 6146 8080.
Media releases
You can read announcements about the campaign on Minister Rishworth's media release page.
View our research summary
The campaign’s approach was informed by extensive market research undertaken across Australia. You can view the research summary here.